課程介紹

此堂課主要介紹藥廠的行銷部門和行銷人員的角色,課程包含所有不同藥廠組織下的醫藥行銷部門的角色,以及行銷人員的職責及工作內容。行銷部門需與業務部門密切的合作,行銷引領業務達成業績目標。希望學員們可以藉由參與這個課程,了解藥廠行銷部門的實務運作,再就學員個人之興趣領域,進一步修習醫藥行銷基礎課程和醫藥行銷進階課程。

This lecture will introduce the different marketing structures in different commercial organization, and the roles in marketing department. Marketing Dept. needs to work closely with sales Dept. to create successful business in the commercial team. Through the participation in this lecture, it would expect the participants could understand the marketing department; therefore, participants could explore personal interests and further participant the marketing basic and marketing advance programs to get the professional knowledge.